Media content is delivered to a variety of mobile devices in a protected manner based on client-server architecture with a symmetric (private-key) encryption scheme. A media preparation server (MPS) encrypts media content and publishes and stores it on a content delivery server (CDS), such as a server in a content distribution network (CDN). Client devices can freely obtain the media content from the CDS and can also freely distribute the media content further. They cannot, however, play the content without first obtaining a decryption key and license. Access to decryption keys is via a centralized rights manager, providing a desired level of DRM control.