- 专利标题： Determining better ad selection, scoring, and/or presentation techniques
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申请号： US10748744申请日： 2003-12-30
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公开(公告)号： US09858590B1公开(公告)日： 2018-01-02
- 发明人: Jeffrey A. Dean , Georges R. Harik , Noam Shazeer , Simon Tong
- 申请人： Jeffrey A. Dean , Georges R. Harik , Noam Shazeer , Simon Tong
- 申请人地址： US CA Mountain View
- 专利权人： Google Inc.
- 当前专利权人： Google Inc.
- 当前专利权人地址： US CA Mountain View
- 代理机构： Fish & Richardson P.C.
- 主分类号： G06Q30/00
- IPC分类号： G06Q30/00 ; G06Q30/02
摘要：
Different ad selection techniques may be evaluated and compared by (i) combining ads generated using at least two different techniques and (ii) determining performance statistics of these combined (e.g., interleaved) advertising serves over time. The relative performance of the different techniques can then be determined. These principles can also be used to gauge different ad scoring techniques. These principles can also be used to gauge different ad rendering techniques.
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