Provided are a liquid crystal display device and a driving method therefor that do not cause problems such as occurrence of flicker even when performing pause driving. When an off signal Soff instructing to turn off power is inputted, a polarity bias value W at the power-off is stored in a balance storage circuit. When the power is turned on again, the polarity bias value W is read from the balance storage circuit and provided to a balance control circuit. The balance control circuit starts insertion of a pause frame period to cancel out the polarity bias value W. By this, decrementing the polarity bias value W by “1” every insertion of a pause frame period is repeated. Then, at a point of time when the polarity bias value W becomes “0”, insertion of a pause frame period is ceased and normal pause driving is performed.