Disclosed is a rollable display apparatus including: a flexible display panel that includes a pixel array; a roller part having a surface for winding the display panel; a first housing receiving the roller part and having a first opening through which a portion of the display panel passes; a rotational controller coupled between the roller part and the first housing, the rotational controller configured to: in a first state, enable the roller part to rotate in a first direction to unwind the display panel from the roller part but prevent rotation of the roller part in a second direction opposite the first direction, in a second state, enable the roller part to rotate in the second direction to wind the display panel onto the roller part, and switch from the first state to the second state responsive to receiving a triggering operation from a user.