A technique for ordering textual messages in a graphical user interface (GUI) of a communication application based on text content can include receiving a textual message, and determining an insertion point in the GUI based on the text content of the received textual message. In some implementations, determining the insertion point can include utilizing a language model to determine a probability that the text content of the textual message is associated with each preceding textual message. Additionally or alternatively, determining an insertion point can include utilizing a timestamp corresponding to a time that the received textual message was initiated by a sender user. The technique can further include displaying the textual message at the determined insertion point of the GUI. In some implementations, the displaying of the textual message can include providing an active indication of the received textual message being inserted at the determined insertion point.