A display device includes a display panel including a plurality of pixels, a control unit configured to scale image data provided from the outside based on an image load factor and to output the scaled image data, and a data driver configured to supply data signals corresponding to the scaled image data to a plurality of data lines connected to the pixels, wherein the control unit includes a load factor calculating unit configured to calculate a load factor of the image data; and a data scaler configured to scale a gray level of the image data based on a scaling ratio corresponding to a load factor.