The present disclosure describes methods and apparatus for beaconing within a wireless network based on an indication of distance. For certain example embodiments, in a wireless network in which a master device is a device configured to transmit a beacon within the wireless network, a first wireless communication device may determine, based on an indication of distance between two wireless communication devices, if the first wireless communication device is to act as a master device. For example, a wireless signal may be received. Based at least partially on the received wireless signal, an indication of distance between two wireless communication devices in a wireless network may be obtained. And based at least partially on the obtained indication of distance between the two wireless communication devices, it may be determined if a first wireless communication device is to act as a master device within the wireless network.