Systems for managing personalized access to shared online objects. A user accesses a server in a cloud-based environment, wherein the server is interfaced with storage devices that store one or more content objects. The server receives communications packets comprising at least one session attribute, wherein receiving the one or more communications packets is responsive, either directly or indirectly, to an act of the user to invoke a new content access session. The session attribute is used to generate personalized workspace properties that are based on explicitly-provided information or based on inferences that pertain to the invoked content access session. Access to content objects is personalized using explicit or inferred workspace session properties. Personalization includes any aspects of branding preferences, working group colleagues, roles, privileges, friends, etc. Personalization can be based on personalized workspace properties that are inferred based on rules or combinations of data.