An air cooled horticulture lamp fixture for growing plants in confined indoor spaces. The fixture substantially seals the lamp and heat generated thereby to a reflector interior. A flow disruptor diverts moving air away from an aperture in the reflector through which a lamp bulb socket protrudes into the reflector interior, and the flow disruptor creates turbulence in a cooling chamber thereby enhancing thermal transfer into a cooling air stream that flows over and around the reflector's exterior side thereby convectively cooling the fixture using the reflector as a heat sink.