A method of operating a laundry treating appliance having a treating chamber for receiving laundry for treatment and a dispensing system for dispensing treating chemistry for use in treating the laundry comprises, determining an amount of laundry in the treating chamber, setting at least one of a dilution and a delivery rate for the treating chemistry based on the determined amount of laundry to define a dispensing parameter and controlling the dispensing system to dispense the treating chemistry according to the dispensing parameter.