Disclosed is a system for authoring and providing augmented reality contents, which includes a database storing a plurality of place models expressing an inherent physical place, a positioning unit for determining a current position of a user, a place model processing unit for searching and loading a place model corresponding to the current position of the user from the database, and a virtual object processing unit for disposing a virtual object expressed through a HTML document at a predetermined location in the loaded place model, wherein the plurality of place models is hierarchically stored so that at least one place model has at least one another place model of a subordinate concept.