Cosmetics packaging and applicators including a gel based tip are described. Gel applicators may or may not be provided with a through-hole. In various embodiments, the gel may be a stand-alone gel or may be encapsulated in a membrane. The gel applicator provides a soft feel and may have cooling effect as well. In some embodiments, the applicator is mounted to a platform or a hollow insert and coupled to a container housing the cosmetics product.