A chemiluminescent product packaging label comprising an outer layer, an adhesive layer disposed proximately to the outer layer wherein the adhesive layer comprises an adhesion material on a side not proximate to the outer layer, and at least one cavity between the outer layer and the adhesive layer. The outer layer further comprises an image with a first plurality of regions. The adhesion layer comprises a second plurality of regions corresponding to the first plurality of regions and configured to break at a plurality of different pressure values. Application of pressure on the on at least one of the second plurality of regions causes the formation of an illumination comprising at least one color in at least one of the first plurality of regions.