A system and method for assigning a value to an electronic communications action by a user based on the social media profile of the user in the initiation of transactions based on some electronic communications action by a user, such as updating their social status with their mobile device. The value of the reward or distribution is variable as it is determined in real time from a calculation using the user's social media influence. The components of Applicant's invention include a system monitor, a validation module, and a redemption module, which work in concert to provide a user with a tangible and immediately usable reward of some value, or credit towards the same, in response to the user publishing or sending certain social status updates, messages, or posts with their mobile device, with the value awarded determined in real time.