The present invention relates to a method and apparatus for installing a profile, and more specifically, to a method for managing mobile communication subscriber information (profile), such as for remotely installing and uninstalling a profile onto a security module (Universal Integrated Circuit Card (UICC)) that is embedded inside a terminal and that is not attachable or detachable, thereby replacing UICC. Accordingly, the present invention relates to a method for a server installing a profile, wherein the method for the server installing the profile for a terminal having an embedded security module comprises the steps of: receiving from the terminal a profile installation request including an identifier of the terminal embedded security module; receiving an encrypted profile corresponding to the installation request; and transmitting to the terminal the encrypted profile.