The electronic device includes a display configured to display at least one of a call screen, a screen of an application, or a transmission application screen, an input unit configured to detect a touch input, a controller configured to execute the application during a call, to detect a touch input for moving an object to be transmitted within the screen of the application, to the call screen, to execute a transmission application based on information on the moved object when the touch input is detected, to generate a transmission message, to which the moved object is attached, through the transmission application based on information on a call counterpart, and a communication unit configured to transmit the transmission message to the call counterpart.