An information presenting device (100) presents image information; an operative device (200) accepts a predetermined input operation during the presentation of the image information; a guide information managing device (300) stores date and time information indicating a date and a time at which the input operation is accepted, image specifying information specifying image information presented when the input operation is accepted, and guide destination information indicating a guide destination to which the user is guided is stored in a database in association with one another, the guide destination information being specified by the date and time information, and the image specifying information; and a guide device (400) presents the guide destination information in response to a request from the user.