A display device and a method for providing content in the display device are disclosed, in which a display displays a menu screen including selectable icons representing a plurality of execution modes that indicate versions of content to be displayed, and a controller detects a user action for selecting an icon, identifies an execution mode indicated by the selected icon, in response to the detected user action, and executes the content in the identified execution mode. The plurality of execution modes may include edited version mode, Web mode, and application mode.