Systems, methods, and computer-readable media for reducing load by filtering out broadcast messages. In some embodiments, a system may receive a broadcast message at a device at a first time. The system can monitor the device until a second time when a pre-determined number of broadcast messages have been received at the device. Based on a difference between the first time and the second time, the system can determine a filtering time duration. The system can then filter out further broadcast messages received at the device after the second time for a period of time that is equivalent to the filtering time duration.