A haptic feedback apparatus using a vibration atmosphere compensation algorithm may include: a vibration sensor configured to collect vibration atmosphere data; a memory configured to store a pattern for compensating for the vibration atmosphere and a haptic pattern corresponding to a touch input; a controller configured to generate a pattern for compensating for the vibration atmosphere based on the vibration atmosphere data, synthesize the haptic pattern stored in the memory with a pattern for compensating for the vibration atmosphere, when a touch input of the user is detected through a touch panel, and output the synthesized haptic pattern; and an actuator configured to vibrate according to the haptic pattern outputted from the controller.