Disclosed are a method and apparatus in which a first device transmits and receives data using Bluetooth Low Energy technology in a wireless communication system. The method includes: opening a control channel for controlling a second device and a third device; and performing a codec and parameter negotiation procedure for the transmission and reception of an audio stream between the second device and the third device, the first device being a device that controls the second device and the third device, the second device being a device that transmits the audio stream, and the third device being a device that receives the audio stream.