A toothbrush having an applicator for dispensing an oral care material to a user's oral cavity. In one aspect, the toothbrush comprises a body comprising a handle portion, a head portion and a longitudinal axis; a plurality of tooth cleaning elements extending from the head portion; a store of an oral care material in the body; a depression formed in the handle portion of the body, the depression comprising a floor; and an applicator forming at least a portion of the floor of the depression, the applicator fluidly coupled to the store of the oral care material.