Embodiments of the present invention provide a data sending method. The data sending method includes: determining, according to location generation information of a PDCCH on a non-legacy resource, a resource location, on a subframe, of the PDCCH on the non-legacy resource; and sending the subframe to a UE, where the PDCCH on the non-legacy resource is contained on the resource location of the subframe, so that the UE determines the resource location, on the subframe, of the PDCCH on the non-legacy resource according to the location generation information. In the embodiments of the present invention, both the base station and the UE may determine a resource location of the PDCCH on the non-legacy resource separately by using the location generation information, thereby avoiding a circumstance that the UE equipped with only the capability of receiving a PDCCH on a non-legacy resource cannot access a network.