Systems and methods for automatically providing third-party content for display in a mobile application based on an interaction with the mobile application are described. One or more processors identify a mobile application within which to insert content. The processors receive one or more actions performed on a mobile application executing on a computing device. The processors determine that the one or more actions performed on a mobile application correspond to a content insertion policy for inserting content to the mobile application. The processor then transmits, to the mobile application, content for display within the mobile application executing on the computing device responsive to determining that the one or more actions performed on the mobile application correspond to the content insertion policy.