A method in a network setup that includes a client entity and a network for handling a data flow to the client entity. The method estimates a screen rendering time of content at the client entity. The method includes the steps of observing the data flow to the client entity, estimating a screen area at the client entity based on the observed data flow, determining, from the data flow, content data associated with rendering content in the screen area, extracting at least data items from the determined content data, and estimating, as the screen rendering time, the time required to render the content in the screen area at the client entity based on the extracted data items.