In response to a track playing on a broadcast radio station, the corresponding artist name is used as a key to access a database of artist messages, news and events information associated with that artist, that may be automatically distributed and geo-targeted while the track is playing. Distribution of the supplemental artist-related content extends to the radio broadcast—via RDS and HD, to the Internet, social media and various mobile devices. The supplement content may comprise messages pre-programmed by the artist, agents, or music labels. The supplemental content may be geo-targeted to include local tour dates, media appearances, related news, album releases and other data tied to the artist's song that is playing on the radio or on a streaming application. Further, the system may feed messages directly from the artist's existing social platforms, to provide further engagement of listeners while the track is playing.