Methods, devices, systems and computer program products enable enhances delivery and use of metadata that is associated a primary multimedia content. Watermarks that are detected by a watermark extractor produce an indication as to a state of the watermark detector as being in one of a an unmarked content state, a marked content state or a gap state, and cause the watermark extractor to transition from one state to another state based on event that are recognized based a failure or a success in detecting watermarks, an indication of low content activity and a previous state of the watermark extractor. The events and states associated with the watermark extractor further allows retrieval of new metadata associated with the primary content, use of an existing metadata in a modified manner or a change in presentation of a secondary content that is associated with the primary content.