A liquid crystal display device improved in front surface luminance, having a backlight unit, a light conversion member, a polarization separating member, a liquid crystal cell, and a display-side polarizer; the backlight unit includes an unpolarized blue light source and a reflection member that converts circularly-polarized to unpolarized blue light and reflects same; the light conversion member includes a circularly polarized luminescence fluorescent material that emits green and red lights which are circularly-polarized; the polarization separating member includes a reflection polarizer that separates the unpolarized blue light into blue transmitted light that is right- or left-circularly-polarized light and blue reflected light that is the other circularly-polarized light and a λ/4 plate that converts the blue transmitted light, the green and red lights, which are circularly-polarized, to linearly-polarized lights; and an absorption axis of the display-side polarizer is parallel to vibration directions of the blue, green and red lights, which are linearly-polarized.