A display apparatus capable of controlling a curvature of a viewing area in which a broadcast image is displayed and a curvature of an area except the viewing area to be different from each other, and a control method of the same. A display apparatus includes a display; and a driving device configured to change a curvature of the display, wherein the driving device may control a curvature of a viewing area and a curvature of a background area to be different from each other.