A transmitter is provided that is capable of communicating with a management apparatus via a network and is configured to output a plurality of sound waves in a plurality of different directions. The transmitter includes a memory storing a program, and a processor configured to execute the program to implement processes of outputting a first sound wave including first unique information in a first output direction of the plurality of different directions, outputting a second sound wave including second unique information that differs from the first unique information in a second output direction that differs from the first output direction, and individually controlling the first sound wave output by the first sound wave output unit and the second sound wave output by the second sound wave output unit based on a request from the management apparatus.