An apparatus including: at least one processor; and at least one memory including computer program code, the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following: in response to user input, disassociate the linking of the orientation of content with respect to the orientation of a display of a portable electronic device to retain the particular orientation of the content with respect to the orientation of the display during the user input.