A mobile device receives from a first client application a request to exchange first data over a mobile communication network. The mobile device determines whether the first client application is associated with a first persona or a second persona of a user. Upon determining the first client application is associated with the first persona, the mobile device establishes a first data connection based on a first Access Point Name (APN) network identifier with the mobile communication network and routes the first data over the first data connection. The mobile device also receives from a second client device a request to exchange second data over the mobile communication network. Upon determining the second client application is associated with the second persona, the mobile device establishes a second data connection based on a second APN network identifier with the mobile communication network and routes the second data over the second data connection.