An image processing apparatus includes: an acquisition unit that acquires image data represented by a color included in a first color gamut; and a conversion unit configured to convert colors of pixels of the image data into colors included in a second color gamut, wherein the conversion unit converts the color of the pixel, a brightness of which is included in a first brightness range, of the image data by a first conversion process, and converts the color of the pixel, the brightness of which is included in a second brightness range different from the first brightness range, of the first image data by a second conversion process.