Various embodiments relate to a cloud-based temporary app management system. In one aspect of the invention, a cloud service provides a temporary app from a vendor. The temporary app is a mobile application that is temporarily accessible on a mobile device when a designated event (e.g. a change in the location or surroundings of the mobile device, a particular type of data stored in the mobile device, etc.) is detected by a mobile device. The cloud service receives event information from the mobile device. The event information indicates an event detected by the mobile device. The cloud service then determines whether to make the temporary app accessible on the mobile device based on an analysis of the designated event and the event information received from the mobile device.