A die assembly (10) for extruding a polymeric coating onto a wire so as to impart a matte finish to the coating surface is provided. The die assembly (10) comprises: A) a die tip (13) comprising a tubular channel (22) through which a wire can pass, the channel (22) positioned along the central longitudinal axis (26) of the die assembly (10); B) a die body (12) comprising a trunk (15) and a head (16), the head (16) comprising a tubular channel (20), the head tubular channel (20) comprising a die land (21), the trunk (15) positioned about the die tip (13) so as to define an annular space (25) between the exterior surface (23) of the die tip (13) and the interior surface (24) of the trunk (15); C) a die holder (11) positioned about and in contact with the exterior surface (17) of the trunk (15); and D) a radiator (14) positioned about and in contact with the exterior surface (19) of the die land (21) of the die head (16).