A data encoding and decoding system including an encoding apparatus and a decoding apparatus is provided. The encoding apparatus is configured to patternize a data. The encoding apparatus displays the patternized data in a manner of dynamic twinkling. The patternized data twinkles in a predetermined frequency. The decoding apparatus is coupled to the encoding apparatus. The decoding apparatus is configured to capture the data which dynamically twinkles in a predetermined time period. The decoding apparatus performs a data processing operation on the captured data to identify the captured data. In addition, a data encoding and decoding method is also provided.