Various methods for opening an online media store are disclosed. In one aspect, a media player can determine contextual data (e.g., category information, performer information, genre associated with the media, etc.) associated with the media selected or displayed by a user of the media player. The media player can provide the contextual data to an online media store. The online media store can be opened to a context sensitive entry point based on the contextual data. In some implementations, the context sensitive entry point can display content associated with the category of the media previously displayed by the media player.