A publisher web server may receive from an end user device a web page request. A plug-in installed at the publisher web server may transmit information about the request to an advertisement blocking circumvention platform. The platform may respond with information including an invalid URL resource address, and the publisher web server may transmit a data package, including the information about the invalid URL, to the end user device. The publisher web server may then receive from the end user device a resource request including the invalid URL, and information about the invalid URL may be forwarded to the platform. Responsive to receiving the information about the invalid URL, the platform may transmit a message (including advertising content) and the publisher web server may transmit to the end user device a response to the resource request such that the advertising content will be delivered via the end user device.