A new and distinct cultivar of strawberry named `Catalina` is described. `Catalina` is a short day cultivar with a tendency to be everbearing in more northern regions. Catalina produces a significant amount of fruit in a short period without the substantial periodic decreases characteristic of existing commercial cultivars. Additionally, `Catalina` produces abudant primary, secondary and tertiary flowers which in turn produce a high yield of well shaped, unblemished fruit as compared to commercial varieties. `Catalina` is further superior to existing cultivars in that it is adapted to grow in the soils and under the climatic conditions of all commercial strawberry growing regions in California.