A technique for profiling a color printing device employs a modified Neugebauer color mixing model. The modeling technique makes use of a variable dot gain value and "n factor." The variable dot gain adjustment value may vary according to the particular tristimulus channel under evaluation. In addition, the variable dot gain value may vary according to the particular Neugebauer primary over which a halftone dot is printed. Accordingly, the technique may rely on an array of different dot gain values and n factors that correspond to different combinations of color channels and overprint conditions. As a further feature, the techniques may rely on a dot gain formula that relates halftone dot variation, i.e., fringe thickness, to the size of the halftone dot. This relationship tends to produce a dot gain model that more closely resembles the actual dot gain behavior on a printing press.