The aim of the invention is to increase the number of instances where films can be fed into a coating module in order to transfer imaging layers from a transfer film onto a material that is to be printed. Said aim is achieved by allocating a transfer film that carries image elements to the film-guiding mechanism. Said image elements are transferred in the coating module from the transfer film onto the material that is to be printed. Preferably, the transfer film is guided past a pressure roll in an approximately tangential direction.