Provided is an apparatus for automatically loading a large roll on a processing line elevated from a ground level at predetermined height. The automatic roll loading apparatus includes: a first operating plate foldably disposed at an upper surface of the apparatus; a second operating plate connected to the first operating plate through a link; an elevating unit for supporting and elevating the second operating plate to form a predetermined angle from the first operating plate so as to roll a roll thereon. The automatic roll loading apparatus load the large roll on the elevated processing line without requiring additional equipments such as a crane or a forklift, and has a simple structure. Therefore, an operating time is reduced and an operating efficiency is improved.