Invention Application
- Patent Title: TRICK PLAY RESISTANT AD INSERTION
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Application No.: PCT/US2006/010999Application Date: 2006-03-24
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Publication No.: WO2006107631A3Publication Date: 2006-10-12
- Inventor: RUSS, Samuel, H.
- Applicant: SCIENTIFIC-ATLANTA, INC. , RUSS, Samuel, H.
- Applicant Address: 5030 Sugarloaf Parkway, Lawrenceville, GA 30044 US
- Assignee: SCIENTIFIC-ATLANTA, INC.,RUSS, Samuel, H.
- Current Assignee: SCIENTIFIC-ATLANTA, INC.,RUSS, Samuel, H.
- Current Assignee Address: 5030 Sugarloaf Parkway, Lawrenceville, GA 30044 US
- Agency: LAFFERTY, Wm., Brook et al.
- Priority: US10/907,543 20050405
- Main IPC: H04N5/76
- IPC: H04N5/76
Abstract:
Trick play resistant advertisements. Specified commercials could be recognized by the software in set-top boxes (150-1) to prohibit the use of trick play for the duration of the commercial. The commercials would also be precluded from trick play when played in a multi-room system (110) or when recorded to a DVD. Specified commercials could also be protected from updates or local ad insertion, and only be updated when specified by the company responsible for the commercial.
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