A method for providing individual loyalty point programs for a plurality of print advertisers includes printing first advertising data with a first advertisement by a first print advertiser, the first advertising data identifying the first advertisement, the first advertising data capable of being scanned by a handheld device of a potential customer; and printing second advertising data with a second advertisement by a second print advertiser, the second advertising data identifying the second advertisement, the second advertising data capable of being scanned by the handheld device of the potential customer. The potential customer is provided with a first incentive to scan the first advertising data and a second incentive to scan the second advertising data and the first or second advertising data scanned by the potential customer is received at a central server and as a consequence credits a first or second loyalty point program, respectively, of the potential customer. The first loyalty point program provides loyalty points redeemable at the first print advertiser and the second loyalty point program loyalty points redeemable at the second print advertiser.