Invention Application
- Patent Title: PREEMPTIBLE STATION INVENTORY
- Patent Title (中): 可预知的车站库存
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Application No.: PCT/US2007/075628Application Date: 2007-08-09
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Publication No.: WO2008021985A1Publication Date: 2008-02-21
- Inventor: KETCHUM, Russell K. , STEELBERG, Chad G. , STEELBERG, Ryan S. , SILVERMAN, Scott Ari
- Applicant: GOOGLE INC. , KETCHUM, Russell K. , STEELBERG, Chad G. , STEELBERG, Ryan S. , SILVERMAN, Scott Ari
- Applicant Address: 1600 Ampitheatre Parkway Mountain View, California 94043 US
- Assignee: GOOGLE INC.,KETCHUM, Russell K.,STEELBERG, Chad G.,STEELBERG, Ryan S.,SILVERMAN, Scott Ari
- Current Assignee: GOOGLE INC.,KETCHUM, Russell K.,STEELBERG, Chad G.,STEELBERG, Ryan S.,SILVERMAN, Scott Ari
- Current Assignee Address: 1600 Ampitheatre Parkway Mountain View, California 94043 US
- Agency: SHRINIVASAN, Sushil et al.
- Priority: US11/502,592 20060809
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06F17/00
Abstract:
Methods, apparatus, systems, processes, engines and computer program products are provided for preempting advertisements in a broadcast. In one exemplary system, a method is provided that includes determining one or more advertisements in a schedule that are available for preemption, identifying rules for preempting advertisements and automatically preempting the one or more advertisements using an advertisement from available inventory if the rules are satisfied.
Information query
