A display assembly for a wearable electronic device. The display assembly is disposed within a housing of the wearable electronic device. The electronic device is constructed to receive at least a first and second dial assembly each of which is adapted to provide a different display configuration. The display assembly comprises a liquid crystal display assembly comprising at least two display sections, driving means for providing driving signals to the respective display sections; and a controller, operatively coupled to the driving means, for signaling the driving means to provide the driving signals; wherein the display configuration of the wearable electronic device is changeable based on the dial assembly operatively coupled within the housing, wherein the first dial assembly provides for the viewability of at least the first display section and the second dial assembly provides for the viewability of at least the second display section. A method of customizing the display of a wearable electronic device is also provided. In a specific embodiment, the wearable electronic device is a wristwatch.