A system and method facilitates the matching of service providers based on certain criteria such as, but not limited to, location of the provider in relation to a customer location, customer requests based on the location of the customer, the type of service requested and other possible attributes such as customer profile, customer past behavior and preferences and service price and quality. Service providers create real¬ time reverse auctions by using advanced data collection, filtering and disseminating algorithms. In addition, market-makers can provide value-added services, such as realtime traffic conditions and route planning, to their local affiliates. Such a scheme can allow market-makers to economically service customer requests by leveraging the real¬ time conditions and circumstances of their vast network of local service affiliates. Open competition will drive down prices for these services and increase revenues for the market-makers who will be able to service customer requests at the best prices available. This system will also benefit local service affiliates by notifying them and allowing them to compete for a broader number of service requests. A feedback mechanism will also encourage superior customer service since affiliates will want to ensure that they are considered for more jobs.