Invention Application
WO2008108815A1 METHOD AND SYSTEM FOR MEASURING AND RANKING AN ENGAGEMENT RESPONSE
审中-公开
用于测量和排列参与响应的方法和系统
- Patent Title: METHOD AND SYSTEM FOR MEASURING AND RANKING AN ENGAGEMENT RESPONSE
- Patent Title (中): 用于测量和排列参与响应的方法和系统
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Application No.: PCT/US2007/020714Application Date: 2007-09-24
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Publication No.: WO2008108815A1Publication Date: 2008-09-12
- Inventor: LEE, Hans, C. , HONG, Timmie, T. , WILLIAMS, William, H. , FETTIPLACE, Michael, R. , LEE, Michael, J.
- Applicant: EMSENSE CORPORATION , LEE, Hans, C. , HONG, Timmie, T. , WILLIAMS, William, H. , FETTIPLACE, Michael, R. , LEE, Michael, J.
- Applicant Address: 2600 Garden Road, Suite 222 Monterey, CA 93940 US
- Assignee: EMSENSE CORPORATION,LEE, Hans, C.,HONG, Timmie, T.,WILLIAMS, William, H.,FETTIPLACE, Michael, R.,LEE, Michael, J.
- Current Assignee: EMSENSE CORPORATION,LEE, Hans, C.,HONG, Timmie, T.,WILLIAMS, William, H.,FETTIPLACE, Michael, R.,LEE, Michael, J.
- Current Assignee Address: 2600 Garden Road, Suite 222 Monterey, CA 93940 US
- Agency: GREGORY, Rick L.
- Priority: US60/905,447 20070308; US11/845,993 20070828
- Main IPC: A61B5/04
- IPC: A61B5/04
Abstract:
A system and method for calculating an engagement value by quantifying an amount that a user is acting without thinking considering brainwaves and a heart rate can be used to compare media based on an individual or a group of individuals. Events of the media can be contrasted and compared by the engagement value as well. Statistical measurements may be taken to improve media.
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