Method and apparatus for content control of television signals which operate over multiple television standards and include flags, control bits, data copy, copy protection signals and/or video modification signals. Content control for high definition television signals is provided operative with television-type devices, such as television transmitters, signal translators, recorders, players and others. This approach to content control is intended to operate both with the legacy analog television standards and new higher definition television standards, including the various HDTV standards to convert and detect content control information for use across standards. Thus this provides a multiple standard definition television content control apparatus and method with cross -platform capabilities