The present invention relates to a system and method for displaying one or more commercial content on a bounce email. The method comprises determining a failed delivery of an email originating from a first user and destined for a second user. In response to the failed delivery, a bounce email is sent to the first user. One or more commercial content is inserted within the bounce email before sending it to the first user. In an embodiment, the commercial content relevant to the content of the email is inserted in the bounce email.